Presenters often ask how to start a presentation. I have an older post, “A good opener/introduction” in which I cover ways to start a presentation and it gets a huge amount of traffic and comments — mostly questions by people wanting to know how to start their presentation. In this post, I want to cover […]
Put all benefits on one proposition slide
When you are trying to persuade your audience to buy or make a decision, you need to explain the benefits of your proposition. Of course, you’ll spend time on each benefit and support each one with data, testimonials, and so on. But as you expand your points, your audience’s attention might start to wander, so […]