A subscriber wrote me, “I have a question to which I have received as many answers as people I have asked: What content goes on the last slide? Do I end with ‘Thank You!,’ ‘Questions/Comments?,’ or “The End?’ No one can say for sure.”
It’s a good question, and I realize that I’ve also been guilty of lame last slides. For example, I recently did a webinar and put, “Thanks!” on the last slide. Of course, I summed up the webinar at that time, but I could have done better. For my webinars, I often have a special offer and link to a page on my site where attendees can get the special offer. I put that on the last slide. Not such a great last impression, either.
Here’s my answer: The last slide should contain your key takeaway and should be uplifting and motivating. Here’s one last slide I once used for a presentation on backgrounds for non-designers. It’s uplifting, but doesn’t have much content. Nevertheless, it’s better than “Questions?” or “Thanks!”
Here’s another, and I think it’s a little bit better. It was a session I gave to a university accounting class.
It really sums up the takeaway I wanted the students to have. You can easily gather the entire topic of the presentation from this one statement.
I almost always use a Questions slide. Usually, I just put a big question mark on the slide. But that’s never the last slide. I recommend always summarizing your talk after the Q&A period, to focus the audience again on your message. This will help them remember what you said and let you end on an up note. It’s fine to put your logo on the last slide, especially if you’re selling something. But you still want that takeaway message. Perhaps something like, “We’re here to help you achieve great customer service.”
So, I would suggest the follow order for ending slides:
- Last content slide
- Q&A slide
- Special offers, if any, or other necessary details
- Uplifting takeaway
What last slides have worked for you?