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You are here: Home / Content / Base content on your audience

Base content on your audience

January 3, 2001 by Ellen Finkelstein 5 Comments

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When you create the content of your presentation, first consider the needs and desires of your audience. Ask and answer this question:

What does the audience want to get out of the presentation?

You can refine this question as follows:

  • What knowledge does the audience want to get?
  • Why is the audience attending?

You may have to do some research to get the answers. For example, if you’re speaking at a conference, you may be able to get some demographics from the conference organizers. Look on the conference’s Web site to see what the conference is promising the attendees.

Write down your answers to the question (or questions). Then write your content with this in mind. When you’re finished creating the entire presentation, go back to the answers you wrote down.

Does your presentation meet the needs and desires of the audience? If not, it’s time to rewrite!

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READ LATER - DOWNLOAD THIS POST AS PDF >> CLICK HERE <<

Related posts:

  1. Create slides from audience input
  2. Choose words for your audience
  3. Ask the audience questions
  4. Have a conversation with your audience

Filed Under: Content Tagged With: audience, Content, PowerPoint

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amish sheds njDetailsadditional information on senior careEllenArnold Sikaona Recent comment authors
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Arnold Sikaona
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Arnold Sikaona

Encouraged by what i read on Powerpoint presentation skills and plan to buy your ebook.

Arnold

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10 years ago
Ellen
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Ellen

Glad to help!

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10 years ago
additional information on senior care
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additional information on senior care

Thanks for taking the time to share this, I enjoy reading more on this.

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8 years ago
Details
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Details

That was clever. I’ll be stopping back soon.

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8 years ago
amish sheds nj
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amish sheds nj

I really enjoyed reading that. You have touched my heart!

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8 years ago
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