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You are here: Home / Events / Quick takeaways from Presentation Summit 2011–Day 3

Quick takeaways from Presentation Summit 2011–Day 3

October 15, 2011 by Ellen Finkelstein Leave a Comment

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Day 3 was the last day of the Presentation Summit and had fewer scheduled sessions.

Nick Morgan on using stories to lead an audience to actionPowerPoint tips: Presentation Summie 2011 Day 3

In the morning, we heard a keynote by Nick Morgan. His main point was that the only reason to give a presentation is to change the world. Is it a coincidence that I had just started a new website called ChangetheWorldMarketing.com before coming to the conference?

Nick gave us a 4-step structure for a presentation:

  1. Start by answering the question “why,” not with an agenda slide or executive summary. He recommended starting with an “explosion,” a story or interesting statistic.
  2. Cover the problem for which you have the solution, making it an emotional journey.
  3. Explain your solution
  4. Lead them to action. His tip here was that if you get the audience to do an action in the room, they are more likely to take the big step. You can do this by having the audience do an activity, perhaps writing something down.

Nick also listed 5 universal story lines to use:

  1. Quest
  2. Stranger in a strange land
  3. Revenge
  4. Love story
  5. Rags to riches

Connie Malamed on planning online learning

Connie Malamed is an instructional designer and author of Visual Language for Designers. You can see my interview with her here. She explained 5 steps for creating self-running courses:

  1. Analysis: Purpose, audience analysis, content
  2. Design: Objectives, organization, creative strategies
  3. Development: Collecting assets, storyboarding, writing scripts
  4. Production: Selecting an authoring tool, finding graphics, recording audio & video, producintg interactions, animations, screencasts
  5. Testing: Running through every possible path, subject matter reviews, and user testing

Design for the artistically challenged

At the end of the conference, several people did very short presentations, including me. I spoke on “Slide Design for the Artistically Challenged.”  It was a blend of two other presentations, I’ve done, but you can see one of them online here.

Did you find this post useful? Get my free video training, "13 techniques that will make designing your slides EASY." 
Need training? Click here to find out about training to bring your presentations to the next level!

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READ LATER - DOWNLOAD THIS POST AS PDF >> CLICK HERE <<

Related posts:

  1. Quick takeaways from Presentation Summit 2011–Day 2
  2. Quick takeaways from Presentation Summit 2011–Day 1, Part 2
  3. Quick takeaways from Presentation Summit 2011–Day 1, Part 1
  4. Will you be at the Presentation Summit conference?

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