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You are here: Home / Archives for audience

It’s about the audience

September 20, 2019 by Ellen Finkelstein Leave a Comment

powerpoint-tips-about-audience

You’re always presenting for your audience. Your presentation shouldn’t be about you. What type of presentation will give your audience the most value? Ask yourself… What do they need and want? Your content needs to be relevant to the needs and wants of your audience. Sometimes that’s hard to know but if you can survey […]

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Filed Under: Content, Design principles, Images, Training Tagged With: attention, audience, audience-centered, audience-centered presentations, call to action, image superiority, impact, inspire, PowerPoint, presentations, remember, retention, understanding

The why of presentations–getting results

July 24, 2015 by Ellen Finkelstein 1 Comment

powerpoint-tips-why-presentations-1

To get the best results from a presentation, you need to think about the “why.” Why are you doing the presentation? If someone else assigned it to you, why? What is the goal of the presentation? There are lots of possible goals. Often, I see other presentation skills trainers make blanket statements that I know don’t […]

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Filed Under: Content Tagged With: action, audience, context, inspire, solution

Engage: How to avoid becoming a human tranquilizer by Paul B. Evans

April 30, 2014 by Ellen Finkelstein 2 Comments

I came across this short video by Paul B. Evans and thought it provided practical yet inspiring advice for speakers. What do you think? What advice do you have to keep the attention of your audience? Connect with them? Make an impact? Leave a comment!

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Filed Under: Content, Delivery Tagged With: audience, engage

Ask the audience questions

January 6, 2009 by Ellen Finkelstein Leave a Comment

Many presenters take questions from the audience and answer them, but fewer ask the audience questions. Asking the audience questions has many benefits, including: Breaking the ice — when you do it early in the presentation Getting the audience involved Giving the presenter crucial information about the audience, including what they’re interested in, what they […]

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Filed Under: Delivery Tagged With: ask questions, audience

Use copywriting principles for your presentations

December 13, 2008 by Ellen Finkelstein Leave a Comment

If you create presentations to sell or to persuade, deciding what you want to say, and in what order, is obviously extremely important. And what better place to turn to for guidance than copywriting. Copywriting is usually defined as the art and science of writing to sell. Experience (it’s an old discipline) and modern research […]

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Filed Under: Content Tagged With: audience, Content, copywriting

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