You’re always presenting for your audience. Your presentation shouldn’t be about you. What type of presentation will give your audience the most value? Ask yourself… What do they need and want? Your content needs to be relevant to the needs and wants of your audience. Sometimes that’s hard to know but if you can survey […]
To get the best results from a presentation, you need to think about the “why.” Why are you doing the presentation? If someone else assigned it to you, why? What is the goal of the presentation? There are lots of possible goals. Often, I see other presentation skills trainers make blanket statements that I know don’t […]
I came across this short video by Paul B. Evans and thought it provided practical yet inspiring advice for speakers. What do you think? What advice do you have to keep the attention of your audience? Connect with them? Make an impact? Leave a comment!
Many presenters take questions from the audience and answer them, but fewer ask the audience questions. Asking the audience questions has many benefits, including: Breaking the ice — when you do it early in the presentation Getting the audience involved Giving the presenter crucial information about the audience, including what they’re interested in, what they […]
If you create presentations to sell or to persuade, deciding what you want to say, and in what order, is obviously extremely important. And what better place to turn to for guidance than copywriting. Copywriting is usually defined as the art and science of writing to sell. Experience (it’s an old discipline) and modern research […]