Do you have a small service-based business? Perhaps you’re a coach, consultant, trainer, author, or speaker. Branding is as important for a small company as it is for a big one — maybe even more so. Branding is more than a logo and a set of colors. It can include a company philosophy, for example. […]
I’m redesigning ellenfinkelstein.com! What does rebranding mean for my presentation design?
Yay! I just hired a great website designer and I’m already excited. We’ve almost settled on 4 colors plus tints (we’re still discussing the dark blue shade) and we’ve chosen a WordPress theme. There will also be a new header. While this blog has been done in WordPress for years, the home page and a number […]
Your presentation deserves the same respect as your website and brochures!
A story. Recently, I went to an Internet Marketing conference and met the owner of a company that sells high-end products for marketers. The company bought a sponsorship table (which I’m sure was expensive) and had nicely-designed brochures laid out on the table, along with a monitor displaying the software. The owner ran a session […]
8 steps to add branding to your presentations
When I do corporate training or public webinars, I usually ask attendees to submit a couple of slides. After covering basic principles of how to transform presentations (and the reasons behind those principles), I show makeovers of the submitted slides. The makeovers help people see how to use the principles on their own slides. One […]
