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You are here: Home / Archives for copywriting

Use copywriting principles for your presentations

December 13, 2008 by Ellen Finkelstein Leave a Comment

If you create presentations to sell or to persuade, deciding what you want to say, and in what order, is obviously extremely important. And what better place to turn to for guidance than copywriting. Copywriting is usually defined as the art and science of writing to sell. Experience (it’s an old discipline) and modern research […]

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Filed Under: Content Tagged With: audience, Content, copywriting

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