Do you think of yourself as a persuasive presenter? If you are a trainer or educator, perhaps not. If you present project updates, maybe not. But you should. As a colleague of mine, T.J. Walker, says in a course of his on persuasive speaking, “Even if you’re a Classics professor, you want to persuade your […]
3 tips to make your slides more persuasive
It’s not only sales people who need to persuade. Perhaps you need to get approval for a proposal. Recently, a subscriber used principles I taught to get approval from a State Legislature committee for an important proposal that will help children in that state. But trainers have told me that they need to persuade too […]
The role of persuasion and emotion in training
I’ve always thought that persuasion and emotion were best left to sales and proposal presentations. After all, in an instructional setting, isn’t persuasion like propaganda? But in my course, High-Persuasion PowerPoint Presentation Program, I’m discovering that I was wrong. Actually, a couple of my students have taught me this. Imagine that you are training employees […]
How to combine images and make them look like they belong together
I recently gave a presentation to the local Chamber of Commerce called, “How to Ace Presentations.” (I didn’t choose the title.) One of the topics I included was a discussion of a simple persuasion method: Start with the problem Then present your solution Finally, show proof Here are the 3 slides I used. It’s hard […]
2 steps to presenting persuasively: What problem do you solve?
I’m giving a presentation at a branch of the local Chamber of Commerce and offered makeovers so the audience can see how to design a clear slide. I received 2 presentations. Both presentations are sales presentations. One is selling a software package; the other is a presentation to venture capitalists. I noticed 2 things that […]
