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You are here: Home / Archives for persuasion

Why almost all presentations should be persuasive

May 24, 2017 by Ellen Finkelstein 2 Comments

Slide Design for Non-Designers

Do you think of yourself as a persuasive presenter? If you are a trainer or educator, perhaps not. If you present project updates, maybe not. But you should. As a colleague of mine, T.J. Walker, says in a course of his on persuasive speaking, “Even if you’re a Classics professor, you want to persuade your […]

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Filed Under: Content Tagged With: persuasion, persuasive speaking, sales presentations

3 tips to make your slides more persuasive

April 19, 2015 by Ellen Finkelstein 1 Comment

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It’s not only sales people who need to persuade. Perhaps you need to get approval for a proposal. Recently, a subscriber used principles I taught to get approval from a State Legislature committee for an important proposal that will help children in that state. But trainers have told me that they need to persuade too […]

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Filed Under: Design principles Tagged With: persuasion, persuasive

The role of persuasion and emotion in training

April 29, 2013 by Ellen Finkelstein 1 Comment

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I’ve always thought that persuasion and emotion were best left to sales and proposal presentations. After all, in an instructional setting, isn’t persuasion like propaganda?  But in my course, High-Persuasion PowerPoint Presentation Program, I’m discovering that I was wrong. Actually, a couple of my students have taught me this. Imagine that you are training employees […]

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Filed Under: Content Tagged With: emotion, persuasion, training

How to combine images and make them look like they belong together

September 17, 2011 by Ellen Finkelstein 2 Comments

PowerPoint Tips: combine images

I recently gave a presentation to the local Chamber of Commerce called, “How to Ace Presentations.” (I didn’t choose the title.) One of the topics I included was a discussion of a simple persuasion method: Start with the problem Then present your solution Finally, show proof Here are the 3 slides I used. It’s hard […]

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Filed Under: Images Tagged With: combine images, persuasion

2 steps to presenting persuasively: What problem do you solve?

September 11, 2011 by Ellen Finkelstein Leave a Comment

PowerPoint tips: Explain the problem

I’m giving a presentation at a branch of the local Chamber of Commerce and offered makeovers so the audience can see how to design a clear slide. I received 2 presentations. Both presentations are sales presentations. One is selling a software package; the other is a presentation to venture capitalists. I noticed 2 things that […]

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Filed Under: Content Tagged With: persuasion, sales presentations, social proof, solution selling

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