The purpose of your presentation is to create change. Maybe you want your audience to take some action or at least think differently about your topic. A prerequisite is that they understand and remember what you say. There’s quite a bit of research about how to present information to maximize understanding and retention, but I’ll mention […]
Use presentations for high-impact, low-cost marketing
I teach a method of presentation development that I call the Tell ‘n’ ShowSM method. Look at the boy on the slide. One side of his book tells the story. The other side shows it, with a B-I-G picture. The Tell ‘n’ ShowSM method covers the 3 areas of a presentation: content, design, and delivery. […]
Support your statements
After deciding on the points you want to make in your upcoming presentation, you need to figure out how to support those points. For example, if your point is that your company has the largest market share in the industry, quote the research (hopefully done by a third party) that says so. This applies to […]
New slidecast, “Tell ‘n’ show (SM), on slideshare.net
I’ve posted a slidecast on the Tell ‘n’ show (SM) principle on slideshare.net. A slidecast is a narrated presentation. The slidecast explains how to avoid bullets and instead create slides that clearly make a point and then show it. It’s less than 2 minutes, so click to watch and listen! Did you find this post […]
How to design more effective slides with the Tell ‘n’ Show(SM) method
A number of communication experts have recommended slide design as follows: A slide title that makes a complete statement (often suggested to be a complete grammatical sentence) An image that provides evidence of the statement In an article, “Rethinking the Design of Presentation Slides,” Michael Alley of the Pennsylvania State College of Engineering discusses the […]