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You are here: Home / Content / Write for your audience—and a delicious recipe!

Write for your audience—and a delicious recipe!

June 15, 2010 by Ellen Finkelstein 3 Comments

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I’ve written on this topic before (see the links below), but it’s important enough to cover again.

This past weekend I went to a conference. I heard some great content, but a lot of it was either over my head or irrelevant to my needs. From what the audience said (a number were beginners), I think this was true for others.

Recently, I tasted a delicious candy that a friend of mine made and she gave me the recipe. I made it for a benefit concert’s bake sale and people raved about it. My son heard about it and asked me for the recipe.

I started typing it in an e-mail to him, but then I realized that, although he does a fair amount of cooking (and likes it), he’s still a beginner.

Here’s the recipe as I would have given it to a seasoned cook:

Ginger Chocolate Bonbons

  • 1 8-oz pkg cream cheese, softened
  • 1 c. sifted powdered sugar
  • 1 tsp. ground ginger
  • 5 oz. chocolate chips, melted and cooled
  • 1 c. roasted ground almonds, sprinkles, cocoa powder or coconut

Place cream cheese in a large mixing bowl. With an electric mixer on medium speed, beat cream cheese for 30 seconds. Slowly add sugar and ginger and beat until smooth. Add melted chocolate chips and beat until combined. Chill about 1 hour or until easy to handle.

Shape chilled mixture into 1-1/2 inch balls. Roll in the chosen covering. Chill. Store in an airtight container in the refrigerator for up to 2 weeks. Makes about 24 balls.

Ginger Chocolate Bonbons for Beginners

Here’s the way I wrote it in the e-mail:

  • 1 8-oz pkg (or container) cream cheese, softened (left out of the refrigerator for a while)
  • 1 cup sifted powdered sugar (I didn’t sift it, but it would be best to). You know the difference between powdered and granulated sugar? Also called confectioner’s sugar. It’s pure white and very fine.
  • 1 teaspoon ground ginger
  • 5 oz. chocolate chips, melted and cooled (you generally melt them in a double boiler. That’s what I did. Cooled just means so they’re not hot. If you put them in the refrigerator, they get hard again) Ask me if you don’t know what a double boiler is.
  • 1 cup toasted finely chopped or ground almonds, chocolate sprinkles, cocoa powder or grated coconut (I used ½ c. cocoa and ½ c. coconut and made half of the balls with each)-for rolling

Place cream cheese in a large mixing bowl. With an electric mixer on medium speed, beat cream cheese for 30 seconds. Slowly add sugar and ginger and beat until smooth. Add melted chocolate chips and beat until combined. Chill about 1 hour or until easy to handle.

Shape chilled mixture into 1-1/2 inch balls. Roll in the chosen covering. Chill. Store in an airtight container in the refrigerator for up to 2 weeks. If you can keep them that long, congratulations. I think they’ll be eaten in a few minutes! Makes about 24 balls.

See the difference? Let me know if you like them!

 

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READ LATER - DOWNLOAD THIS POST AS PDF >> CLICK HERE <<

Related posts:

  1. Choose words for your audience
  2. Use an audience-centered structure
  3. Create slides from audience input
  4. Write your ending

Filed Under: Content Tagged With: PowerPoint, presentations

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Lee Wilkinson
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Lee Wilkinson

Hi Ellen,

I always like your newsletter, Ellen and often link to it in our blog:communicationskills.co.nz. What a great analogy and example in your latest. Your son is lucky – I tend to write: ‘Heat it up until it looks right’and then get inarticulate when the person asks what I mean by ‘looks right’.

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10 years ago
Ellen
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Ellen

Lee,
Thanks for linking to me! Well, I was so pleased that my son wanted the recipe that I wanted to make sure he succeeded with it. And I’ve realized over the years that “recipe language” is pretty obscure to people who don’t know it.
Ellen

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10 years ago
Linda Egenes
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Linda Egenes

I had these Ginger Chocolate Bonbons (made by Ellen) at a party and they were the hit of the evening! They taste like the best chocolate truffles, smooth and creamy–totally amazing! Thanks for sharing this Ellen (you do realize you are giving the world a recipe that could make millions!).

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10 years ago
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