When you are trying to persuade your audience to buy or make a decision, you need to explain the benefits of your proposition. Of course, you’ll spend time on each benefit and support each one with data, testimonials, and so on.
But as you expand your points, your audience’s attention might start to wander, so a good idea is to present all your benefits on one slide near the beginning of your presentation. In this way, you still have your audience’s full attention. (Nicholas Oulton of M62 recommends a slide like this in his book, Killer Presentations.)
You can repeat this slide near the end of your presentation as a summary. This technique will help your audience remember the benefits of your proposal.
Here are some examples.
Have you had success with a slide that summarizes your unique proposition? Leave a comment!