I see lots of presentation files and have started to notice that when people start designing slides, they go into a formal mode that makes the presentation less personal — and less effective. The negative impact is especially pronounced when the presentation is put online, because the audience doesn’t see the presenter (although there might […]
Interview with visual language expert Connie Malamed
I met Connie Malamed at the last Presentation Summit where she presented on the topic, “Your Brain on Graphics–Get your visuals on target and on message.” I was impressed with her understanding of the field of visual communication and interested in her recommendation of “primitive features,” images that are simple in terms of color, size, […]