If you create presentations to sell or to persuade, deciding what you want to say, and in what order, is obviously extremely important. And what better place to turn to for guidance than copywriting. Copywriting is usually defined as the art and science of writing to sell. Experience (it’s an old discipline) and modern research […]
Base content on your audience
When you create the content of your presentation, first consider the needs and desires of your audience. Ask and answer this question: What does the audience want to get out of the presentation? You can refine this question as follows: What knowledge does the audience want to get? Why is the audience attending? You may […]
3 Components of an Effective Presentation
An effective presentation must get three components right: Content Design Delivery Each of these components has to be on the mark and they all have to work together, as well. When writing your content, decide on two or three main points and make sure that everything else that you write leads to those points. Make […]